Leader in Belgian travel retail

Etreac operates in the major Belgian airports with a network of sales consultants specialised in cosmetics, perfumes and high-end products. Etreac works with prestigious brands, particularly high-end cosmetics and luxury perfume companies, and its sales consultants are fully trained in this type of sales.

Consultants to help you build your brand

Our team of 50 sales consultants will help you build your brand and develop a relationship with travellers in airport terminals. Whether your products are high-end or not, Etreac is the state-of-the art service to represent your product in a unique way. Travel retail is highly specialised, and each brand has a strong identity composed of codes. These codes and identities hold no secrets for our consultants. When you sign up with Etreac, you ensure that your brand will be properly represented all the way to the boarding gate.

A flexible offer for travel retail

Whether it is for occasional reinforcements, specific events and stands, or for long-term collaborations, we are at your side: we help you with your daily sales work and provide ambassadors who are fully dedicated to your brand or company. Choosing Etreac means choosing a local partner who is attentive and motivated by your success.

A few of our latest successes

We won their confidence

A team always listening to its customers, very reactive and reliable. We have built for years a true confidence relationship, where Etreac became a true Shiseido Group partner.

Benoit Morio, Shiseido Group, Area Manager Travel Retail EMEA

Travel Retail

International Duty Free

Number one in travel retail in Belgium, Etreac offers a unique way for travellers to find the best of luxury thanks to specially trained sales consultants.

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Local Market

Personal care, perfumery, cosmetics

Etreac works with more than 80 companies and brands on the local market in Belgium and Luxembourg: it goes without saying that we are an indispensable service to build a relationship with customers in perfumery and cosmetics.

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Trade fairs, shows, conferences, seminars

Etreac frees you from any worries about the logistics and organisation of your event. We have the hostesses and stewards you need and make your event the place to be.

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A few statistics about Etreac


assignments each year

satisfied customers

annual sales