Experts on the ground. Exceptional brand experiences.

Etreac Belgium provides trained sales and brand representation teams for luxury, beauty and premium brands across Travel Retail, the Selective Market and Events, throughout Belgium.

From ongoing sales support to product launches, promotional activations and events, our local teams help brands connect with their customers through expert, engaging and professional representation.

Travel Retail

Connect your brand with international travellers

In the Duty Free shops at Brussels Airport and Charleroi, we provide specialist Beauty Consultants, Brand Ambassadors and sales professionals. They represent fragrance, make-up, skincare and haircare brands, as well as premium chocolates, biscuits and spirits.

Our teams support brands through ongoing sales activity, promotional campaigns, product launches and customer engagement, using product facing, sampling, swatching and tasting to adapt to a fast-moving international retail environment.

Selective Market

Bring your brand closer to your customers

Our Belgian team supports brands in perfumeries, department stores, concept stores, flagships, pharmacies and parapharmacies across Belgium, notably at Sephora. It brings expertise in fragrance, make-up, skincare and haircare.

Our teams offer product expertise, personalised advice and professional brand representation, on an ongoing basis or for one-off campaigns, to help every customer find the product that suits them.

Events

A welcome that matches every occasion

From product launches and brand activations to medical congresses, conferences and trade fairs, Etreac Belgium provides professional Hosts and Hostesses, selected to reflect your requirements and the identity of your brand or organisation.

Every team is carefully chosen to suit the event, then trained to your specific standards, from presentation to product knowledge, so your guests receive a first-rate, professional welcome from start to finish.

Need a tailored solution?

Every brand, market and activation is different.

Talk to our team about your objectives, locations and requirements, and find out how Etreac Belgium can support your brand.