Sales advisor services in Duty Free

Recognised brand expertise

For over 20 years, we at Etreac have been working with high-end brands in the dynamic Travel Retail sector, using our network and expertise to reinforce their position in the travel zones.

We incarnate the essence of your beauty, high-end and premium products and fully embrace your corporate codes so that our representation is excellent and aligned.

Since 2004, Etreac has supported luxury, beauty and premium brands in airports and Duty Free, putting its network and expertise at their service to strengthen their position in international travel zones.

Belgium is the group’s home market: it all began at Brussels Airport, and this is where our teams built their know-how.

We bring the essence of your beauty, luxury and premium products to life, embodying your brand identity and guidelines to ensure consistent, high-quality representation.

Through our agencies, we recruit and deploy Beauty Consultants, Brand Ambassadors and sales professionals whose mission is to promote your products and sell them to travellers in the best possible way.

Connecting with travellers

Whether it’s beauty products, spirits or luxury biscuits and chocolates, Etreac combines on-the-ground expertise, brand storytelling and personalised interactions to promote beauty, luxury and premium products to international travellers.

Our teams are trained to create immersive experiences, bring your brand’s story and values to life, and adapt to the varied expectations of an international clientele.

Travel Retail is a highly specialised sector where every interaction is an opportunity to build brand loyalty and create an exclusive, personalised purchasing experience.

Specialist beauty consultants

Our teams are trained in the specialist areas of fragrance, make-up, skincare, haircare and fashion.

Our consultants create an engaging customer experience through careful product facing, strategic product promotion and personalised recommendations.

Swatching, sampling and spraying enrich this approach: they showcase the brand, encourage purchase and, thanks to a good grasp of market trends, build customer loyalty.

Sales promoters for exceptional chocolates, biscuits and spirits

Travel Retail is also a place to discover fine food and drink.

Our sales promoters offer travellers genuine tasting experiences, sharing the story and craft behind premium spirits and chocolates. They represent Godiva, Léonidas, Galler, Neuhaus and Marcolini for chocolates, Delacre for biscuits, and Brugal, Moët & Chandon and Moët Hennessy for spirits and champagne.

A partner you can trust for international growth

Is your brand active in one of our product sectors? Are you looking to grow sales across your Travel Retail locations?

We are committed to offering you the profile that suits your brand and its environment. Trust Etreac: we will provide a dedicated team that can support you across several European markets, with a tailored approach and a steady commitment to your success.

Let’s work together to make Travel Retail a real driver of commercial growth and a key asset for your brand.